Quick Service Restaurants:
Made To Order Holdings
Made To Order Holdings partnered with Whataburger to open restaurants in Georgia. With 10+ stores already operational and dozens more in the works, MTOH is delivering the bold flavors of Whataburger to the Peach State. Every Whataburger is open 24/7, 364 days a year (only closed on Christmas Day) and celebrated 75 years of service in 2025.
“Whataburger and Made To Order Holdings are all about serving our communities memorable meals. Our family works 24 hours a day serving hot, freshly prepared hamburgers that create amazing moments for our guests....And our rapid restaurant growth is allowing us to introduce more and more customers to a uniquely Whataburger experience. We are proud to lead the Brand in Georgia.”
Zack Kollias
President & COOContinuing to Evolve
Made To Order Holdings is an example of a venture where Senterra has continued to innovate and take on projects outside our typical investments and operations. Quick Service Restaurants are often developed by firms who strictly specialize in QSRs. In Senterra's case, we teamed up with another Texas-based firm to assemble a veritable "Dream Team" of industry veterans to ensure success. As Texans, Whataburger holds a special place in our hearts and making sure that execution of the concept in a new market is not only our duty as a franchisee, but also as Texans.
The willingness to take on new challenges is a testament to our talented team and our diverse investment portfolio. Made To Order Holdings is a hands-on partnership that benefits from our 30+ years of experience and our robust infrastructure.
The willingness to take on new challenges is a testament to our talented team and our diverse investment portfolio. Made To Order Holdings is a hands-on partnership that benefits from our 30+ years of experience and our robust infrastructure.